Dressing for the moment,
not just the occasion
In India, we don't dress by season — we dress by moment. A haldi morning asks for something different than a Diwali evening; a card party is not a wedding reception. Samayanusartakes its name from that instinct: the Hindi word for “according to the time.” It is the belief our grandmothers dressed by, and the one we design by.
We started Samayanusar because occasion wear had drifted to two extremes — heavy, expensive pieces worn once and archived, or fast fashion that fades by the third wash. We wanted the sensible middle: ethnic wear you reach for again and again, cut from fabrics that breathe — cottons, rayons, mango silk and silk blends — and finished with the details that make a piece feel considered, not decorated.
Every design begins on paper in our studio and ends in the hands of Indian makers: mirror work set along a neckline, zari lace on a cuff, a leaf print drawn before it is ever screened. We produce in small batches, size every piece from S to XXL, and photograph garments exactly as they are — so what arrives is what you saw.
“Wear the Moment, Cherish the Legacy.”
What We Make
Three Wardrobes, One Standard
Men's Kurta Sets
Straight-cut kurtas in breathable cotton and rayon — geometric prints, abstract leaf patterns and hand-sketched motifs, paired with pyjamas that keep the look effortless.
Explore →Women's Suit Sets
Three-piece kurta sets with palazzos and dupattas — mirror-work necklines, zari lace detailing, chiffon dupattas and silhouettes from flowing A-lines to flared Anarkalis.
Explore →Women's Co-ord Sets
Matched kurta-and-trouser sets for days that move fast — floral and ethnic motif prints, asymmetric hems and easy fits that go from errands to evenings.
Explore →The First Chapter
Aarambh: A Royal Beginning
Every story needs a first line. Ours is Aarambh— Hindi for “beginning” — a tightly edited debut collection of kurta sets, suit sets and co-ord sets for the festive calendar: Diwali evenings, mehendi afternoons, wedding weeks and everything in between.
It is deliberately small. We would rather perfect twenty-two pieces than pad out two hundred. Each one earns its place — in print, in fabric, in the way it falls when you walk into a room.
How We Work
Old-School Trust, By Design
We run Samayanusar the way a good neighbourhood store runs — you pay when your order arrives, and a real person stands behind every parcel.
Crafted in India
Designed and made in India, in small batches — never mass-produced.
Personally confirmed
A member of our team confirms every single order before it is dispatched.
Cash on delivery
Pay when your outfit reaches your doorstep. No online payment needed.
Easy exchange
A 48-hour exchange window, because fit matters more than fine print.
Your moment is waiting
Whether it is a festival at home or a wedding across the country, there is a Samayanusar piece meant for it.
Shop the Collection