Aarambh — a royal beginning
Wear the
Moment
Rooted in the rich traditions of Indian textile art, reimagined for the modern silhouette. Handcrafted ethnic wear for every occasion that matters.
- Handcrafted
- 100%Handcrafted
- Delivery
- Pan-IndiaDelivery
- Easy exchange
- 48-hrEasy exchange
Who we are
Heritage, tailored for today
Samayanusar — “according to the moment” — was born from a simple belief: what you wear tells your story before you speak. We curate premium Indian ethnic wear for men and women, hand-selecting every piece for quality of fabric, cut and finishing.
Rooted in the rich traditions of Indian textile art and reimagined with silhouettes for the modern wardrobe, our collections are curated with occasion in mind — whether it’s a baraat or a board meeting, you’ll find the exact piece that belongs.
From our home in New Delhi, every order is personally confirmed by our team before dispatch — because care is part of the craft.
Our ethos
Why Samayanusar
- Craftsmanship
- Every piece is hand-selected for quality of fabric, cut and finishing — because what you wear tells your story before you speak.
- Occasion-perfect fit
- We curate with occasion in mind. Whether it's a baraat or a board meeting, you'll find the exact piece that belongs.
- Heritage meets today
- Rooted in the rich traditions of Indian textile art, reimagined with silhouettes and cuts for the modern wardrobe.
Your occasion deserves a story.
We craft the attire.
— Samayanusar
Find the piece that belongs to your moment
Kurtas, suit sets and festive edits — curated for every occasion that matters.
Shop the collection